Mens’ dress and grooming - like womens’ – has an interesting and somewhat quirky history. We have seen men in loincloths, in armour, in robes, in tights, in combat gear, in uniform and in Speedos and suits. They have been hairy and unwashed, heavily perfumed and oiled and close shaven and painted for war. In more recent years, the trend in male grooming has once again shifted – in favour of a ‘metrosexual’ approach, which encourages stylish dress and a well maintained grooming regime. Haircare and skin treatments are no longer a ‘women only’ thing.

Located in the heart of the CBD, just a stone’s throw from some of SA’s biggest corporate companies, hotels and the CTICC, is evolv. – a hair and skincare store designed exclusively for men. The clean minimalist decor, with its leather couches, blue-grey walls and tall mirrors, creates a comfortable male-orientated space where busy executives and business men can come to take care of their grooming needs.

The services on offer range from standard haircuts and luxury shaves, to more relaxing treatments such as the face and scalp massage and manicures. The facial products used in treatments include well-known brands such as Hugo Boss Skin and Nickel, while the haircare products which are used are unique to evlov., having been created especially by partner and stylist, Nick Dale. These are 100 percent natural, alcohol and clourant free, and not tested on man’s best friend.

What of those men who are torn between the Saturday morning rugby or cricket game and looking good? Does the modern man really have to choose between game and grooming? Not at all. Sports fans, fear not! Grooming can be done without missing a minute of one’s favourite game. evolv. has a satellite TV visible in the studio, so you can catch up on the latest news or sports while getting a close shave. And as a complementary service, the store will serve you up a cold beer or hot beverage of choice.

Sound relaxing and convenient? evolv. is open from Monday to Saturday each week. Come enjoy some active relaxation.

For further information phone (021) 418-0533 or visit www.evolv.co.za